Services
Full branding:
Brand & voice strategy
Visual identity
Applications and packaging
Time
2 months
Client
Jazmin
Team
Creative Direction
Julia Spiroli and Sol Paiva
Copywriting
Vitor Cesario
Design
Julia Spiroli, Sol Paiva and Camila Mai
Photography
Tomas Stange
About_
Apotik is an aesthetic health brand founded by Jazmin, a pharmacist who believes that true well-being comes from the balance between reason and sensitivity. More than a clinic, Apotik is a space for reconnection — where science and nature converse, and every detail is designed to inspire comfort, beauty, and trust.
Research_
The research phase focused on understanding Jazmin’s essence and how Apotik stands out in the aesthetics field. Interviews, tone-of-voice analysis, and visual benchmarks were conducted to map perceptions of trust, beauty, and authenticity. The findings revealed the need for a brand that communicates scientific rigor while preserving the warmth of individual care.
Challenge_
Design a brand that seamlessly blends scientific precision and human sensitivity — creating a visual identity that communicates both trust and emotion. The goal was to translate pharmaceutical care into an elegant, credible, and poetic brand system that reflects Apotik’s essence: science meeting intuition.
Solution_
Results_
Apotik’s identity emerges from the union between the rational and the intuitive. The lowercase logo, with its subtle lines, reflects closeness and care. The apot°k stamp acts as a symbol of authenticity and alchemy, evoking the meeting of science and nature.
The neutral palette and natural materials reinforce the brand’s clean, contemporary aesthetic, while the verbal tone — in the first person plural — invites the audience to join a movement of conscious self-care.
