In recent years, the evolution of artificial intelligence has brought about constant changes, not only in the technological world but also in the labor market, affecting processes, professional relationships, and the tools we use. In the world of design, this impact is also significant, making it essential for us to understand this phenomenon and stay updated on how to integrate this new reality into the processes of product and brand creation.

Jakob Nielsen, one of the greatest advocates of usability in interaction design, spoke about the new phase of user experience design. Along with Donald Norman, a reference in the UX field, he founded Nielsen Norman Group. NN/g produces a lot of content on the topic of AI and design and here are some reading recommendations:

Links:

https://jakobnielsenphd.substack.com/p/ux-needs-a-sense-of-urgency-about

https://www.nngroup.com/articles/plan-research-ai/

https://www.nngroup.com/articles/generative-ui/

https://www.nngroup.com/articles/prepare-for-ai/